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Exposing New Hip Hop Music Through Mixtapes

Hip Hop

Mixtapes are an excellent source of exposure for many up and

coming artists. in some cases they can make the difference

between super-stardom and obscurity. Good Mixtapes have the ability to shift the

scale towards the artist's favor.

Most veteran Hip Hop music and Reggae music artists understand

this concept and utilize mixtapes as a valuable tool in their

promotional campaign efforts. They many times use mixtapes to

strengthen the promotion of their own new music albums and

singles.

The mixtapes help promote Hip Hop Artists and their music by

offering an early sampling of new music either in its original

format or sometimes in a special DJ remix format. Often times

the song is mixed into and out of quickly only offering a sample

of the entire song so as to still encourage patrons to get the

full song. In this way Mixtape enthusiasts can get a good taste

of new music without the Artist suffering lost revenue and album

sales. This creates hype for these new songs and albums, almost

like a movie trailer does for movies.

Thus the mixtape format helps boost song and artist recognition

and actually helps boost artist sales and concert sales,

especially in parts of the country that would otherwise be

missed by the limitations of their advertising campaign.

Mixtapes are also a great promotional tool for

the DJs who make them, allowing nightclub owners, record

executives and concert promoters to get a quick feel for the

talents, mixing skills, scratching skills, music selection, and

energy that the DJ may bring to an event. In a way mixtapes

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serve as part of a portfolio or skills set-resume for the DJ who

distributes the mixtapes.

Recommended Mixtapes:

Any DJ Emir Hip

Hop Mixtape for example:

DJ Emir Techniques Hip Hop Mixtape Vol 6

Any DJ Chonz

Mixtape

Crunk Brothers Mixtapes

The New Joe Buddens Mixtape

& Oldschool DJ Sinbad mixtapes!

About the author:

Trent Williams is a connoisseur of both classical and modern

forms of music.