Record pools...ever heard of them? The chance is that you have
not. And, there is an equal reason that you have not. And, even
though major record labels have used them for years, and
continue to use record pools extensively, record pools are one
of the most secretive elements within the Music industry.
Yet, although record pools can literally make you and your music
project an overnight success, they can also make you filthy
rich. And, if you utilize enough of them often enough, you can
get filthy rich!
But, let's answer the foremost question first...what are record
pools?
Record pools are music organizations that distribute the music
from labels and artists to deejays who are pool members for the
express purpose of obtaining music for the nightclubs in which
they play/spin records. The pool is overseen by an individual
referred to as a pool director.
Record labels and artists send music to record pools in order to
test market their music at the least expensive cost, as well as
a fast way of getting paid. Likewise, labels and artists do not
charge pools for copies that they send them. Additionally,
record pools are probably the fastest way to get exposure for a
new release.
Okay, the pools win by getting music from labels and artists,
which attracts deejays as members. Accordingly, deejays win by
eliminating the need to purchase music for their nightclubs.
But! How do labels and artists win? What's in it for them?
What is in the deal for labels and artists is:
* Quick exposure directly to music listeners
* Quick exposure directly to music buyers
But, how does the process really work? Glad you asked, because
now, I have a chance to give you a step-by-step approach:
1. First, you need to have a very strong single (or singles) if
you desire to release more than one single release. My advice
is, regardless of your genre, if your music falls within a
"commercial" aspect, i.e., Pop, Rock, Dance, Urban, Country, or
any hybrid or sub genre thereof, your preference, first and
foremost, should be either:
a.) A hot dance single or...
b.) A very strong tear-jerk, heart-wrenching ballad
Anything in between will simply not suffice because club goers
are in clubs for (primarily) one thing...to dance, whether that
is shaking their gluteus maximi to an uptempo beat, or
"slow-dragging"