Mp3 Players and Digital Music

Mp3 Players and Digital Music  » New Rules for the New Year: What is coming in the Music

New Rules for the New Year: What is coming in the Music

Article:

We've seen it coming for several years, but it's here full on

and in our faces now...so what do artists do? The word artist

means: "One whose work shows skill." (The American Heritage

Dictionary)

However, with the arrival of unskilled, but nice "artists" being

signed to contracts and marketed to the public and the public is

hearing the call and purchasing their music, what is the secret?

We all know William Hung of American Idol fame. This gentleman

is sweet and seems kind, but frankly, can't sing a note and is

artistically disturbed and challenged to say the least. So how

did he land a record deal and sell over a 100,000 units right

off the block? How is it that even after what would normally be

a one-hit-wonder scenario, the novelty didn't wear off and he

has a Christmas CD out that also sold quite well?

Then we find a Princess on the show Love in the Heir, who can't

sing, can't write, but I am pretty sure will be getting a deal,

if she hasn't already. The credits read, Asylum Entertainment.

Could this be a resurfacing of Asylum Records?

So how do these obscure people get deals and move product when

talented artists can't get a CD on the shelf?

The answer, it's all about marketing. We have heard it time and

time again and that's what it is. A rock packaged and sold as a

rock, is just a rock. But a rock packaged and marketed as a

friend, becomes a cultural phenomenon.

First these companies find a way to pull at our heart strings.

With William, it was his sweet genuine spirit that seemed to say

"I am the underdog, but I don't know it." Everyone loves an

underdog, especially and unknowing one. With Princess Ann, there

is the royalty novelty, but they play up the unspoiled victim

and everyone roots for the vicitim. They have been marketed as

the person next door, the underdog and our friends. We can

personalize and associate with their lives. That grabs us at our

heart strings, which then grabs us in our bank accounts. We dole

money out to help support ourselves really. We are buying the

product because it reminds us of our dreams unrealized. The

marketing has then worked. You have to reach a common ground.

Let me take the word

Statistics have shown that most buys are done from emotional

buying. Not from a planned excursion.

So how can the average Joe grab the marketing media, without

having access to being on a reality show? It's hard, but

obtainable. Tell a story that captures the hearts of the world.

One that they can relate too. You must communicate to the

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general public a story that they can relate too. You must give

them a value a reason for buying your product. Let me give you

an example. A simple word picture presented two different ways.

The growth of such a digital delivery system will result in the

balance of power shifting away from large-scale entertainment

companies in favor of musicians no longer dependent upon large

record companies for manufacturing and distribution of the

musician's work. Under the traditional model of distribution,

artists earn around $1.50 per CD, while digital delivery garners

them about $6 for the same CD.

However, the major labels still win out over the indies in the

minor leagues why? Marketing. It's all about marketing and PR.

YOU MUST DO IT. YOU MUST HAVE IT.

About the author:

Jaci Rae is the #1 Best Selling author of "Winning Points with

the Woman in Your Life One Touchdown at a Time" ISBN 0974622907

and "The Indie Guide To Music, Marketing and Money" ISBN

097462294X as well as the host of the Jaci Rae show. To hear

Jaci's popular show, with some of the top behind the scenes as

well as famous bands go to: www.jacirae.com click on the weekly

show link.